The display is scaled up to two-thirds when using navigation and is switched to full-screen mode to watch videos while the vehicle is parked or when charging an electric vehicle, it said, reports Yonhap news agency.

Hyundai Mobis aims to obtain orders for the rollable display, which was partly adopted in smartphones and TVs, from luxury carmakers in North America and Europe.

“We are looking forward to becoming a game changer in the automotive display market with our differentiated technology. We will pioneer the global market by driving the trend of new infotainment technologies,” Han Young-hoon, vice president in charge of the Electronics Convenience and Control (EC) division at Hyundai Mobis, said.

Display technology for in-car entertainment has emerged as a new growth driver in the in-vehicle infotainment market. The existing liquid crystal displays (LCDs) are quickly replaced by bigger-sized plastic organic light emitting diodes (OLEDs) of 20 inches and larger.

That is why Hyundai Mobis has focused on developing the rollable display in the past two years.

Hyundai Mobis is a core affiliate of Hyundai Motor Group, which also has Hyundai Motor Co. and Kia Corp. under its wing.

Hyundai Motor and Kia together form the world’s third-largest carmaker by sales after Toyota Motor and Volkswagen Group.

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