Fashion is feeling Wednesday’s homicidal maniac look this season: goth is back. Rick Owens, fashion’s dark lord, is surely her couturier in waiting and brands such as Gucci and The Vampire’s Wife work a kind of geeky spookiness. Ortega’s Wednesday wears a collared dress that looks very Gucci, and Thing is nothing if not a Gucci accessory in waiting. There’s also a newer crowd too: see black-loving designers like Dilara Findikoglu, Nensi Dojaka and Edward Crutchley, who was inspired by the idea of a “gothic queer god” for his autumn collection.
Celebrities, meanwhile, are adding new goth love to the pap shot. Megan Fox and Kravis are key proponents here, while Ortega did corpse bride chic for the premiere of Wednesday, and Kylie Jenner’s recent Mugler get-up is a play for the goth queen crown. The trend doesn’t look like it’s letting up any time soon. North West, nine, is bringing a Wednesday-worthy emo mood to Gen Alpha.
Talking of kids, the new Wednesday series is set in a school – the Nevermore Academy – which gives it another tick for 2022. Dark Academia, the aesthetic that is tagged on 3.2 billion (yes, that’s billion) videos on TikTok, loves all things gothic and studious, so blazers, school skirts and frilled black umbrellas will no doubt see this Wednesday up there with Donna Tartt as a new favourite on Pinterest boards.
Her dorm room, as seen in the trailer, will seal the deal. Split down the middle between her black side and the unicorns and rainbows of her roommate Enid, it’s like a manifestation of aesthetic wars played out every day online. Dark Academia comes out on top, of course. As Wednesday, and all children full of woe know, the dark side reigns supreme when it comes to style.