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Partway through her long-anticipated Super Bowl LVII performance on 12 February, Rihanna paused to blot her face with her own Fenty Beauty Invisimatte Blotting Powder. However tongue-in-cheek and expected as a tie-up between her performance and her multi-billion-dollar brand (co-owned with LVMH’s Kendo), it signalled a sea change: any entertainment event can be a beauty marketing opportunity, and the payoff can be massive. Brand performance software company Launchmetrics estimated the moment generated a total of $5.6 million in media impact value in the first 12 hours following the show.
Tributes have been paid to former Queens Park Rangers player Stan Bowles, who has died at the age of 75. The news was confirmed by his daughter Tracey yesterday
Heather Small and Russell Watson to headline pre-match entertainment for The Betfred World Club Challenge v Penrith Panthers on Saturday 24th February.
If a herd of elephants broke their enclosure and charged at you at a regular zoo, it would be considered a catastrophic failure.At the world's first 'Hologram Z
By Jeff Montgomery (January 5, 2024, 7:48 PM EST) -- A third attorney team representing World Wrestling Entertainment Inc. stockholders has signaled a t