Barclaycard, Global and Outernet London have today announced that the Outernet London district will live stream Capital’s Jingle Bell Ball with Barclaycard at an epic watch party on Saturday 9th and Sunday 10th December, live from Tottenham Court Road from 6pm.
The free event will be a fully immersive digital experience, creating a snowy Winter Wonderland for visitors, with performances streamed live from the UK’s biggest Christmas party at The O2 via Global Player. The livestream will be accompanied by an interactive Snow Globe experience with a photographer on hand to snap photos of guests for an instant digital takeaway of themselves. There will be a seating area to enjoy the show, a hot chocolate stand and Capital’s Jingle Bell Ball merchandise giveaways for Barclaycard customers.
Confirmed artists for Capital’s Jingle Bell Ball with Barclaycard 2023 include Alicia Keys, Take That, Tom Grennan, Becky Hill, Busted, Rita Ora, and more. The performances will be streamed at the heart of Outernet in the ‘Now Building’, displayed on floor to ceiling digital screens that are four-storeys high, with 360-degree visibility and a 16k screen surface – the most advanced of their kind in the world. With full directional surround studio sound, viewers will experience a front row seat at the UK’s Biggest Christmas Party!
“We’re delighted to be partnering with Barclaycard and Outernet London to be bringing the UK’s biggest Christmas party to even more music fans with a free festive watch party. We’ll see you there on the 9th and 10th December on Charing Cross Road!”
Mike Gordon, Chief Commercial Officer at Global
Daniel Mathieson, Head of Sponsorship at Barclaycard said: “This is our third year as headline sponsor at Capital’s Jingle Bell Ball with Barclaycard, and we’re incredibly proud of the success this event continues to deliver. We’re excited to innovate even further this year and partner with Outernet London to bring the experience to even more customers and fans!”
Outernet London is an immersive entertainment district designed to provide experiences for the public and brands, the likes of which have never been seen before. After a year of being open, it is on target to be the number 1 visitor attraction in the UK.
Kimberly Anastase Director, Client Services & Activation Management at Outernet said: “Outernet is excited to partner with Barclaycard and Global to revolutionise the way people experience live events in our fully immersive space across our immense screens. We ‘re equally proud to invite the public to the UK’s biggest Christmas Party through this totally free, digital experience.”
To get involved, head to Outernet on Saturday 9th and Sunday 10th December to watch the live stream. Search ‘Barclaycard Entertainment’ for more information.
Capital’s Jingle Bell Ball with Barclaycard will also be live streamed on Global Player, and as part of Global’s partnership with ITV, ITV1 and ITVX, there will be a special broadcast featuring all the best bits later in December.
In addition to the livestream, partygoers can submit Instagram, TikTok and X content to be displayed on The Outernet screens, as well as on Global’s digital billboards in London and across the UK. To get involved, they’ll simply need to tag @CapitalOfficial and use #CapitalJBB. The social media posts will be curated to generate real-time, digital posters that will be visible to millions of people on the London Underground, in Leicester Square, and further afield on BT Street Hubs.